Nike Training Club app launch

Last week I was invited to the launch of the Nike Training Club i-phone app. I’d spotted the advertising all over town and was intrigued to see what it was all about.

Essentially it’s a cyber personal trainer, who guides, encourages and rewards you through targeted exercises and work-outs, all designed specifically for women, and demonstrated through short videos.
There are three levels - targeting strength, cardio or core. From here you choose your fitness - beginner, intermediate or advanced, and the app offers you different 15, 30 or 45 minute workout sessions. There are 90 different drill combinations and 60 workouts. Plus hidden rewards, which are exclusive workouts you can only access if you’ve achieved that level.

The app plays through your i-tunes, so you can chose your own music, and best of all IT’S FREE! You can download it here
After a brief play-around on the app, we were lead through to a great hall where two of the Nike Master Trainers were waiting for us to test the app out for real, and put us through our tired Thursday paces.
The 45 minute work-out was tough, especially as I was in a crowd with Olympic athletes! But I tested it again yesterday in a somewhat less pressurized environment i.e. at home with my housemates. It was hilarious - the Wood Chops had us collapsed on the floor in fits of giggles, but it’s easy to use and it works.  You can join the Nike Training Club here 
I also checked out the new trainer line which was launched with the app. Three styles cater for different levels of fitness.